Meet our Team

Hi! I'm Heidi!

I received my Bachelor’s degree from Brigham Young University and have completed post-baccalaureate studies in data management and applied statistics. I am meticulous when it comes to caring for your data and sharing findings in captivating visuals.

Hi! I'm Alex!

I have a PhD from Purdue University. Currently, I am a professor at Brigham Young University. For the last 15 years, I have worked on numerous local, national, and international data projects. My work has been published and discussed in numerous outlets including the Journal of Child Development, the Journal of Developmental Psychology, the Journal of Marriage and Family, National Public Radio, the Deseret News, and the Utah State Legislature.